The Trends in the Beauty and Cosmetic Industry

Beauty PR plays an important role in promoting beauty through healthy eating and popular beauty products. Indeed, the right PR program plays an important role in advising people on how they can go about looking better. Beauty is a quality which offers great pleasure to an individual’s mind as well as her spirit. This and the cosmetic industry have continued to thrive as a result of many people being attracted and absorbed by beauty. What has been fueling the cosmetic industry?

· A lot of money is being generated by companies in the industry

When you consider the industry, there is a new product being introduced in the market. Many of these products promise glamour for the younger women and youth for the older women. Most of the magazines are willing to set aside sections for glossy advertisements about lipstick or eye shadow and the latest designer clothing and shoes. They generate good money from these advertisements. Beauty has become big business: although it does not cost much to manufacture a small-sized tube of body cream, many of the beauty conscious women are willing to part with a substantial amount of money to achieve the desirable results promised by the product.

· The anti-aging industry has been growing at a rapid rate

Some ten years ago, there were only just a few products promising to get rid of wrinkles and fine lines. Today, the market is flooding with many products purporting to erase wrinkles and fine lines. There are many microdermabrasion products, peels, retinoids and antioxidants. In addition, there is a wide range of minor cosmetic procedures being tried by many women, even as early as the age of 25 years. These fillers provide women with a simple and less expensive option to look young. Today, facelifts have become common place with many women getting the desired look at competitive rates.

· The celebrity factor plays an important role in advertising

In the last couple of years, celebrities have become beauty PR ambassadors for many products. They have become spokes models for leading brands, unseating ‘supermodels’ who were often used particularly in the 80’s and early 90’s. This is a reflection of the general trend in advertising beauty products. Many of these celebrities do not wear makeup when they are going about their daily activities; however in advertising, they seek to convey the message that they are ardent users of a particular brand.