Lancome – Perfumes and Cosmetics Empire

Talk about beauty and cosmetics and for sure, experts would raise the name of the world’s biggest beauty and cosmetics firm, L’Oreal Group. From the world’s beauty and fashion capital, Paris in France, comes the company that focuses on bringing to consumers the best brands for skin and hair care. When it comes to perfumes, the company surely would not be left behind. Its Lancome Paris unit manufactures Lancome perfumes that are truly among the most patronized and loved all around the world.

Imitation, as they say, is the greatest form of compliment. One proof that Lancome perfumes are well received and are loved the world over is the rampant selling of counterfeit and imitated forms of the items.

Anti-counterfeit regulators and experts from all around the planet identify Lancome perfumes as one of the top perfume brands that are imitated, counterfeited and sold to the mass market in important cities in Asia and Europe. Though the illegal transactions are harming the business, Lancome says the imitations affirm the brand’s reliability and popularity.

The initial Lancome perfumes were introduced to the market in 1935. It was in Brussels where the first five of the fragrances were launched. Those fragrances were Tropiques, Bocages, Kypre, Tendre Nuit and Conquete. L’Oreal acknowledges the fact that the perfumes were what made Lancome what it is today—a famous brand not just of perfumes but also of skincare and cosmetics products. Thus, Lancome perfumes are important products and have always been considered assets of Lancome Paris.

Through the years, Lancome perfumes were able to withstand the tests of time. After being known as a premium brand of fragrances, Lancome have been among the top choices for scents by celebrities and the opulent. Numerous fragrance lines and names have been launched and introduced by Lancome.

Among them is Magie Noire, which is considered one of the most celebrated and popular women’s perfumes of all times. Unfortunately, because selling the fragrances through conventional means became challenging to the margins, Lancome decided to start selling them through online shopping sites. The initiative only made the line among the most sought-after and most priced catches.

Back to the problem of imitated and fake Lancome perfumes, the company is taking measures to crack down on those businesses that propagate and distribute such items. What is more interesting is the fact that fake Lancome perfumes are among the most purchased. To Lancome, that means people from all across the globe love the brand.

Because of high costs of buying the items, some consumers resort to buying the imitation Lancome perfumes because doing so brings them the opportunity to enjoy and wear the premium fragrance.

Lancome is indeed one of the most patronized perfumes that are out in the market. As fashionistas keep on buying and using Lancome cosmetics and skincare items, they surely are also out to put on their Lancome perfumes. Truly, Lancome perfumes can be classified as among the top prides of Paris. There is no doubt about it.

The Trends in the Beauty and Cosmetic Industry

Beauty PR plays an important role in promoting beauty through healthy eating and popular beauty products. Indeed, the right PR program plays an important role in advising people on how they can go about looking better. Beauty is a quality which offers great pleasure to an individual’s mind as well as her spirit. This and the cosmetic industry have continued to thrive as a result of many people being attracted and absorbed by beauty. What has been fueling the cosmetic industry?

· A lot of money is being generated by companies in the industry

When you consider the industry, there is a new product being introduced in the market. Many of these products promise glamour for the younger women and youth for the older women. Most of the magazines are willing to set aside sections for glossy advertisements about lipstick or eye shadow and the latest designer clothing and shoes. They generate good money from these advertisements. Beauty has become big business: although it does not cost much to manufacture a small-sized tube of body cream, many of the beauty conscious women are willing to part with a substantial amount of money to achieve the desirable results promised by the product.

· The anti-aging industry has been growing at a rapid rate

Some ten years ago, there were only just a few products promising to get rid of wrinkles and fine lines. Today, the market is flooding with many products purporting to erase wrinkles and fine lines. There are many microdermabrasion products, peels, retinoids and antioxidants. In addition, there is a wide range of minor cosmetic procedures being tried by many women, even as early as the age of 25 years. These fillers provide women with a simple and less expensive option to look young. Today, facelifts have become common place with many women getting the desired look at competitive rates.

· The celebrity factor plays an important role in advertising

In the last couple of years, celebrities have become beauty PR ambassadors for many products. They have become spokes models for leading brands, unseating ‘supermodels’ who were often used particularly in the 80’s and early 90’s. This is a reflection of the general trend in advertising beauty products. Many of these celebrities do not wear makeup when they are going about their daily activities; however in advertising, they seek to convey the message that they are ardent users of a particular brand.

Beauty and Fragrance to Fit Your Personality

Many of us must have heard the phrase, “Beauty is only skin deep”, but is it really only skin deep? Everyday you may be applying make up on your face not realizing that it blocks your skin pores. To bring out the real beauty of your facial skin, you must take time each day to cleanse and moisturize your skin. For women especially, wearing perfume helps give us presence and can make us seem more appealing. There are many kinds of perfumes available in today’s market.

When choosing perfume, hair care and skin care products, make sure to select those that fit your personality best. We are all unique and different to one another. So are our skin tone and body fragrance. What suits your friend or even family member may not work well for you. Your individuality comes to life when choosing beauty products. You must find that perfect scent that suits your mind and body. It should work well for all occasions like work and social events. Only use one fragrance at a time. Using several will totally change the scent of the other and have a negative effect. As the saying goes, “too many cooks spoil the broth”.

Choose a fragrance that is subtle and pleasant. You just need to dab or spray a little on various areas of your body. You also need to keep in mind that factors such as skin type, clothing detergent and other fragrant cosmetics will affect the scent of your perfume. Beauty products are available everywhere. More recently many online stores have opened, which makes it all the easier for you to make your purchase. Of course the drawback would be you can’t try the perfume. Make sure you’ve done your research before making a purchase. Often you can find all the products you need online, even at a discount. Many men’s fragrance products are available like cologne, body spray, deodorant, and hair care products. Keep in mind never to rub a fragrance on the skin as this will break down its various compounds. You should not spray fragrance into the hair as many fragrances contain alcohol, they could dry out and damage your hair.

To ensure that your scent remains on you throughout the day, layer the fragrance instead of reapplying over and over again. Layering refers to the use of other body products that contain the same scents like shower gels, body mists, and skin lotions. Many brands offer layering options with just the right scent dosage. Fragrances come in a variety of concentrations, which include oils, perfumes, eau de toilettes, and colognes.

I would like to give you some ideas on how to buy the right fragrance. The first step to locate the right fragrance is to find out what you want from your scent. If you want a strong smell that can hold its fragrance throughout the day, then you should choose oil. Next, never purchase a fragrance without first trying it out. If possible try to obtain free trial samples of the fragrance you are considering and try it out. If you can’t get trial samples, visit the stores that have the scent you want and use a tester. Remember to test the scent in the middle of the day because according to fragrance experts, it is the time of day when the sense of smell is most active.

It is important to know how to wear the fragrance properly. The key here is to never overdo it, particularly when you are using an oil or perfume. Beauty and fragrance go hand in hand and it has become an integral part in the lives of many women today.